Nutrisoda and Saks Fifth Avenue Partner to Celebrate Wellness

MINNEAPOLIS--(BUSINESS WIRE)--Ardea Beverage Company, creators of airforce^® Nutrisoda^®, has entered into a promotional relationship with Saks Fifth Avenue to provide a weeklong celebration for your mind, body and skin. Saks Fifth Avenue customers will be offered a complete approach to beauty and wellness, which has always been Nutrisoda’s goal with its unique assortment of eight delicious nutrient-enhanced sodas.

During the week of Jan. 13 - 19, 2008, Saks Fifth Avenue will be offering Nutrisoda samples, which will also be included in 28,000 beauty gift bags given to customers with cosmetics or fragrance purchases of $75 or more at one of the 17 participating Saks Fifth Avenue stores nationwide. In addition to the gift bags, six select locations will be hosting a Nutrisoda SpaTini Bar in celebration of Saks Fifth Avenue’s Equinox Day on Saturday, Jan. 19, 2008. Participating stores include Beverly Hills, South Coast Plaza, San Diego, San Francisco, Chicago, and New York.

Nutrisoda will be serving Equinox Fitness Club members that receive a special Saks Fifth Avenue invitation as part of their membership, treating them to various Nutrisoda flavors, including- Slender, Radiant, Energize, Renew, Focus and Calm - from 12 p.m. - 3 p.m. Nutrisoda SpaTini’s will be served from 4 p.m. - 7 p.m. featuring:

• The sparkling Facelift SpaTini, one part Radiant (Pomegranate + Blackberry) Nutrisoda and sparkling champagne garnished with mint.
• Rejuvenade SpaTini, two parts Renew (Watermelon + Blueberry) Nutrisoda, one part vodka and one part cranberry juice.

“Nutrisodas don't just refresh you, they revitalize you from the inside out,” said Maile Buker, vice president of marketing & strategy for Ardea Beverage Company. “The weeklong celebration of beauty and wellness will offer Saks Fifth Avenue customers and Equinox members a chance to discover the wonderful wellness and rejuvenating benefits of Nutrisoda, while supporting Saks Fifth Avenue as a preferred destination for luxury products. Not only will Saks Fifth Avenue customers look good, they can feel good too!”

Nutrisoda will also be sponsoring a customer raffle for 10 Nutrisoda mini-refrigerators at select locations. Winners at each store will receive one mini-fridge stocked with 24 cans of delicious Nutrisoda in a variety of flavors.

“Saks Fifth Avenue is proud to introduce refresh   revitalize   renew to our customer,” said Deborah Walters, senior vice president and general merchandise manager of cosmetics and fragrances for Saks Fifth Avenue. “Our customer enjoys taking time out of her day to take care of herself. This is why we have decided to dedicate an entire week to benefiting one’s mind, body and skin. Nutrisoda’s wellness benefits and luxury appeal make for a perfect partner for Saks Fifth Avenue.”

About Saks Fifth Avenue

Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer apparel collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 54 full-line stores in 25 states, three licensed stores in Mexico City, Dubai and Riyadh, 49 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.

About airforce Nutrisoda

The Nutrisoda product line includes eight unique nutrient-enhanced sparkling beverages, each combining natural fruit flavors, natural colors, and water filtered four times for extra purity with meaningful levels of key vitamins, minerals and amino acids to deliver functional benefits and crisp, effervescent refreshment.

Just as important as what's in each can is what's not. All Nutrisoda varieties – including Immune, Renew, Radiant, Calm, Focus, Flex, Energize and Slender – have zero sugar, zero aspartame, zero sodium, and zero to few calories.

Nutrisodas are available nationwide at select retail stores, fine grocers, Target, national airports, hotels, cruise lines, restaurants, clubs, spa locations, schools, colleges and online. With a strong commitment to social and environmental causes, airforce Nutrisoda is good for you, tastes good, looks good, and does good. Call us the Good Soda.

About Ardea Beverage Company

The Ardea Beverage Company is dedicated to the development and marketing of nutrient-enhanced sodas that deliver a health and wellness benefit in a safe, delicious and convenient format. The company is based in Minneapolis, Minnesota.

For more information and to access high-resolution digital photos to accompany this story, please visit www.nutrisoda.com.