Salesgenie.com Ready to Reclaim Crown as Super Bowl's 'Worst Ad' Champion
OMAHA, Neb.--(BUSINESS WIRE)--For one Super Bowl advertiser, being voted the worst ad turned into a huge money maker. Salesgenie.com, the leading provider of sales leads and mailing lists, is set to unveil a series of three new spots during Super Bowl XLII, February 3rd on FOX, in the hopes of capturing America’s collective “thumbs-down crown” for the second consecutive year.
“For Salesgenie.com, it’s about results and the Super Bowl proves the ultimate vehicle for reaching our target demographic. It’s one of the few times you won’t see viewers fast forward through commercial breaks”
Vin Gupta, founder and chairman of Salesgenie.com, conceptualized and wrote copy for the ads himself. While other brands battle for accolades, Salesgenie.com isn’t phased by boos and jeers from the audience. “It was judged to be the best by the real pros,” says Gupta. “Our ad was one of the few to feature a call-to-action, driving more than 25,000 people to the Salesgenie.com website. If it positively impacts business like it did last year, we’d be thrilled to be the worst again.”
According to fan voting and several media outlets who track Super Bowl ad reaction, Salesgenie.com’s 2007 ad featuring a salesman’s unlikely success story was a runaway winner for being the baddest of the bad. This year’s animated spots will hit the airwaves during Super Bowl XLII’s pre-game show, first and third quarter action.
As an added Super Bowl bonus, FOX has awarded Salesgenie.com four tickets to the big game. Gupta is giving the tickets away in a drawing to customers and registrants of Salesgenie.com.
Salesgenie.com’s ad approach is more Middle America than Madison Avenue. Unlike many Super Bowl advertisers, Gupta doesn’t enlist A-list celebrities or incur hefty production costs. However, the company does allocate a quarter of its annual advertising budget to be a key player in this sports spectacle.
“For Salesgenie.com, it’s about results and the Super Bowl proves the ultimate vehicle for reaching our target demographic. It’s one of the few times you won’t see viewers fast forward through commercial breaks,” added Gupta. “Our unique, no-frills ads speak directly to the millions of salespeople, businessmen and women, and entrepreneurs watching the game.”
Just like last year, Vin Gupta wrote the script for the new ads, and said, “I’m not giving up my day job for an ad agency just yet.” Geoff Callan and Daniel Grace from Creative Mint, a San Francisco-based ad agency, handled the animation production for the spots.
infoUSA (www.infoUSA.com),(NASDAQ:IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infousa.com. To get a 72-hour free trial and 100 free sales leads, click www.salesgenie.com.