TouchTunes Premieres the TouchTunes PlayPorTT -- A Revolutionary New Portable Out-of-Home Entertainment System; Announces the Acquisition of White Rabbit Game Studio, LLC and Formation of TouchTunes Games Studio

New Interactive, Touchscreen System Catapults the Out-of-Home Entertainment Experience Into a New Era of Delighting Customers and Growing Revenue


NEW YORK--(BUSINESS WIRE)--TouchTunes, the largest on-location digital entertainment network, today announced the launch of the TouchTunes PlayPorTT, a revolutionary new portable, wireless game and music system for bars, clubs, restaurants and retailers. The company also announced the acquisition of White Rabbit Game Studio, LLC. The TouchTunes PlayPorTT premiered to the industry on September 28 at the Amusement and Music Operators Association (AMOA) Expo in Las Vegas.

“We’ve previewed the TouchTunes PlayPorTT to great interest and excitement”

The TouchTunes PlayPorTT system will provide a highly personalized and interactive experience for todays customers who are exerting more and more control over their media and entertainment. TouchTunes PlayPorTT allows bar and restaurant patrons to use the sleek, portable, flat panel consoles anywhere in an establishment, with the ability to access a full range of TouchTunes game content -- as well as music -- in combination with TouchTunes market leading digital jukebox system. More screens in a networked, portable environment means more game plays, more music plays, and more revenue. TouchTunes PlayPorTTs wide range of powerful capabilities creates new opportunities for generating revenue and drawing a crowd.

Now patrons can easily play games and experience an unsurpassed music catalog at their favorite bar or restaurant wherever they may be sitting, said Art Matin, CEO of TouchTunes. We believe the TouchTunes PlayPorTT system will effectively change the way we look at entertainment in dining and nightlife locations, enhancing the overall customer experience, fostering patron loyalty, and helping drive additional revenue.

TouchTunes is also announcing the acquisition of White Rabbit Game Studio, LLC, creators of PlayPorTT and developers of portable, on-location game systems. White Rabbit Studios executives and employees come to TouchTunes with hundreds of years of combined game industry experience, and will form the core of the new TouchTunes Games Studio division. TouchTunes PlayPorTT will provide leading game content including classic games, popular licensed games, and exclusive new games and comes ready to connect to any Gen 3 TouchTunes Jukebox.

Were great admirers of TouchTunes and feel that the combination of our game expertise and TouchTunes on-location digital entertainment industry leadership gives us the best team in the business, said Kenneth Fedesna, former president of White Rabbit Game Studio, LLC and new vice president and co-general manager, along with Ed Pellegrini, also from White Rabbit, of TouchTunes Games Studio. With this fantastic team, we feel we can really change the way that people use entertainment, and become the clear leader in this category, Ed Pellegrini said.

The TouchTunes PlayporTT is a natural extension of TouchTunes leading content and social networking approach to out-of-home entertainment, which includes This Web site allows users to create personal song playlists and participate in an online and on-location community of jukebox enthusiasts wherever the recently released Gen3 operating system with broadband is available. TouchTunes PlayPorTT and promote true interactivity and allows users to control and personalize their entertainment in the bars and restaurants they frequent. TouchTunes PlayPorTT also has great application for restaurant and retail chains.

Weve previewed the TouchTunes PlayPorTT to great interest and excitement, said Ron Greenberg, chief marketing officer of TouchTunes. These establishments recognize its great potential to bring several key entertainment, marketing, promotional and even training applications together in one powerful, sleek unit.

About TouchTunes

TouchTunes is the largest on-location digital entertainment network, providing innovative solutions to nearly 30,000 bars, restaurants, retailers and other businesses in North America. TouchTunes introduced the worlds first digital-downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of digital jukeboxes and digital entertainment systems, playing over 1.4 million songs per day. TouchTunes maintains a digital music library covering more than one million fully-licensed songs from every major record label, plus independent music distributors and a host of indie labels.

A privately held U.S. corporation, TouchTunes Music Corporations principal offices are in New York, Montreal, Canada; and Lake Zurich, IL.

About White Rabbit Game Studio, LLC

White Rabbit Game Studio, LLC is an independent video game design company located in Chicago, which produces entertaining new games and systems for the coin-op market. White Rabbit Game Studio, LLC is a wholly-owned subsidiary of TouchTunes and is now known as TouchTunes Games Studio.


Racepoint Group
Meagan McCrystle, 415-694-6704

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