U.S. Banks Check Cashing Program Expands to Denver

VALID Systems the Solution of Choice for Leading Institutions

FORT WORTH, Texas--()--VALID Systems, the nations preeminent check cashing and verification solutions provider, announced this morning that U.S. Bank is expanding its successful check cashing program utilizing VALIDs banking application to all 62 of its locations in the Denver market, both in-store and traditional branches.

Chuck Tufts, EVP and Director of Retail Services for U.S. Bank noted, Our Colorado Springs pilot has shown that the underbanked market is both promising and diverse. We plan to offer check cashing in all branches to attract new customers and better meet their immediate needs. Our experience with VALIDs solution has been tremendously positive, and we look forward to working with them closely as our check cashing program continues to expand.

U.S. Bank began piloting VALIDs check cashing system in all of its Colorado Springs branches in January, 2007, focusing on suburban customers. Initial results included high customer, employee, and market manager satisfaction, with more than a 50% increase in transactions from the first to the second month, and almost 50% repeat transactors by the third month. Branches saw an increase in new account openings by the second month of the pilot, in line with its strategy to capture young customers with check cashing service while they are still underbanked, and then migrate them to more traditional banking products. As of mid-April, 57% of customers enrolled in the program were 18 to 29 years old.

Said John Templer, VALIDs CEO, The speed of U.S. Banks expansion demonstrates the ease and effectiveness of VALIDs technology, as well as the potential for in-branch check cashing to attract and serve new customers across a banks entire footprint. Working with an institution of U.S. Banks stature is an honor. We look forward to continued growth for both our companies through our association.

More financial institutions and major financial services providers now use VALID Systems than any other automated check cashing solution. To learn more about VALIDs products and depth of experience in the underbanked market, go to http://www.validsystems.net/.

About U.S. Bancorp:

U.S. Bancorp, with $223 billion in assets, is the parent company of U.S. Bank, the 6th largest commercial bank in the United States. The company operates 2,499 banking offices and 4,867 ATMs and provides a comprehensive line of banking, brokerage insurance, investment, mortgage, trust and payment services products to consumers, businesses, and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

About VALID Systems:

VALID Systems is the financial services industrys leading check cashing and verification solutions provider. Customers including three of the top ten banks in the United States, as well as a variety of financial services companies of all types and sizes, have found VALIDs ground-breaking, patent-pending system unparalleled in its speed, ease of use, and cost effective ability to attract and serve promising new customers. For more on how VALID can help you improve your retail program, visit http://www.validsystems.net/.

Contacts

Company Contact:
VALID Systems
La Shonna Sharp, 817-921-3016 x118
lsharp@validsystems.net
www.validsystems.net
or
Public Relations Contact:
A. A. Brown Public Relations
Alice Brown, 818-762-9232
alice@aabrownpr.com
www.aabrownpr.com

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