Jellyfish.com and The Knot Get Hitched for Exclusive Online Wedding-Themed Savings Event

MADISON, Wis.--(BUSINESS WIRE)--Jellyfish.com, the home of Smack Shopping, the Internet’s first live social shopping show, announced that it has teamed up with The Knot, the leading wedding resource, to produce an exclusive co-branded Smack Shopping show. The live wedding-themed Smack savings event, scheduled to take place from 3:00-5:00pm EDT today - Friday August 24 - will feature hot products from The Knot’s popular Wedding Shop, such as fully recyclable One Time Use Digital Camcorders and The Knot Ultimate Wedding Planner. So far, several thousand members of the active user communities of The Knot have pre-registered to participate.

The Knot Smack Show will follow the distinctive price-dropping format that has made Smack Shopping an online cult favorite. Each item starts at full retail price, but the selling price steadily drops as time runs off the clock. Shoppers chat as they hold out for amazing discounts - up to 100% off MSRP – and then race to lock in their desired price for an item before the unknown limited quantity runs out.

“Smack Shopping is a fun, fresh venue for brides to socialize with each other while finding great deals from The Knot Wedding Shop,” said Kristin Savilia, Vice President, E-Commerce of The Knot, Inc. “We are eager to share the social shopping experience with our valued users as well as raise awareness of our diverse set of unique and personalized products and bridal resources among the wider Jellyfish audience.”

“With the wedding season in full swing, a custom-made Smack for the members of The Knot, one of our newest retailers, made perfect sense,” said Brian Wiegand, CEO of Jellyfish. “Not only do the brides and grooms-to-be of The Knot get a personalized introduction to social shopping, our loyal Jellyfish users benefit from yet another great addition to our increasingly diverse lineup of shopping shows.”

Products featured on The Knot Smack Show will be available for purchase through Jellyfish’s comparison shopping engine and The Knot Wedding Shop. Shoppers that make purchases at The Knot Wedding Shop via Jellyfish will receive 9.0% off the regular price due to their retail partnership and Jellyfish’s unique advertising model, which shares revenue with shoppers.

About Jellyfish

Jellyfish is a shopping search engine powered by a patent-pending form of online advertising that creates inherent price savings for online shoppers and risk-free sales for advertisers. The Internet's first Value Per Action comparison-shopping engine and inventor of the Smack Shopping show, Jellyfish has generated millions of dollars of sales for its merchant partners since its launch in June 2006. The company was founded by seasoned entrepreneurs, Brian Wiegand (CEO) and Mark McGuire (President), and is based in Madison, Wisconsin.

About The Knot, Inc.

The Knot Inc. (NASDAQ: KNOT; www.theknot.com) is a leading lifestage media company targeting couples planning their weddings and future lives together. The Company's flagship brand, The Knot, is the nation's leading wedding resource, reaching over a million engaged couples each year through the most visited wedding website TheKnot.com, The Knot national and local wedding magazines, The Knot books (published by Random House and Chronicle) and television programming bearing The Knot name. The Company also owns WeddingChannel.com, the second most visited wedding website overall and the most visited wedding gift registry website, which further increases the Company's share of the bridal market. Company brand The Nest focuses on the newlywed-to-pregnancy lifestage with popular lifestyle website TheNest.com, The Nest magazine, a home decor book series with Clarkson Potter and baby offshoot TheNestBaby.com. Other websites under The Knot, Inc. umbrella are party planning site PartySpot.com; teen-oriented PromSpot.com; online personals site GreatBoyfriends.com; local baby site Lilaguide.com; and e-commerce and service sites for the wedding category such as ShopforWeddings.com, WeddingTracker.com, and GiftRegistryLocator.com.