Top Indie Music Distributor IODA Enters Video and Film Market

LAS VEGAS--(BUSINESS WIRE)--IODA, the global leader in digital distribution, marketing and technology solutions for the independent content industry, today announced the company’s first round of partnerships in music video and film distribution. The announcement was made at the Home Media Expo in Las Vegas.

“Using their technology to assist independent filmmakers with video distribution is the logical next step, and IODA will continue to be a leader in the digital revolution.”

Since 2003, IODA has been at the forefront of digital independent music distribution, and this foray into film will follow a similar strategy. Included in this deal is content from a broad range of top-tier indie film production companies, including Heretic Films, whose titles include the award-winning documentary 24 Hours on Craigslist and Starbucking, Greenline Digital’s Confessions of a Burning Man, Lifestyle Media’s catalog of fitness, wellness and children’s content, Cyan Pictures’ sci-fi film Ever Since the World Ended, Crystal Clarity’s rare collection of films from Indian yogi Paramhansa Yogananda, and the much-heralded Ramones doc End of the Century from production company Cugat, Inc.

This content will be distributed, along with IODA’s labels’ catalog of music videos, through a spate of retail relationships with both new and existing partners. Included are movie download sites Netflix (NASDQ:NFLX) and EZTakes, mobile outlets Amp’d, Groovemobile, Hudson, Jamba/Jamster, Mobile Streams, Rogers Canada and Musiwave, and music video purveyors Real Rhapsody, Muzu and Veoh.

"The move to digital video distribution is a natural extension of our platform," said Kevin Arnold, IODA CEO. “IODA’s deep foundation in the music industry and reputation for superior technology solutions has created strong relationships with the digital retail world, and we’re very pleased to expand into the video market so seamlessly.”

“As more affordable and efficient ways to create content evolve, people will increasingly rely on independent distributors like IODA, who has already created technologies to assist rightsholders with encoding, distribution and marketing,” said Ted Kartzman, Sr. Manager, Independent Labels, RealNetworks, Inc. “Using their technology to assist independent filmmakers with video distribution is the logical next step, and IODA will continue to be a leader in the digital revolution.”

About IODA:

IODA — the Independent Online Distribution Alliance — is the industry-leading digital distribution, marketing and technology solutions company for the global independent music community. IODA provides comprehensive services to record labels, physical distributors, and artists, including license negotiations; media encoding and metadata management; and royalty payment administration and reporting. The company also offers promotional support through the IODA Digital Marketing division and Promonet™, a promotional distribution network that provides qualified podcasts, blogs, and other promotional sites with access to pre-cleared, legal music and other promotional assets from IODA's labels. Founded in 2003, IODA represents a rapidly expanding roster of over 900,000 tracks from thousands of independent labels around the globe. The IODA catalog ranges from established classics to modern up-and-comers in all genres, including favorites such as Bebel Gilberto, Alison Krauss, CéU, Mac Dre, Lil Jon & The East Side Boyz, Beirut, Animal Collective, London Symphony Orchestra, Jimi Hendrix, Fall Out Boy, Broken Social Scene, Cat Power, Aventura, Jamie Cullum, Los Lonely Boys, Johnny Cash, Seu Jorge and Sara Tavares. IODA distributes its client catalogue to all major digital music services including iTunes, Zune, eMusic, Rhapsody, Sprint, Verizon, MTV Urge, Napster, AOL, Yahoo, HMV, T-Online, FNAC, Listen Japan, Beatport and over 350 other retail outlets. IODA was named one of FORTUNE magazine's 25 Breakout Companies for 2005.

The company's web site is located at http://www.iodalliance.com