Idearc Media and Jingle Networks Partner on Local Voice-Search

MENLO PARK, Calif. & DALLAS--(BUSINESS WIRE)--Jingle Networks, Inc., operator of the 1-800-FREE411 directory assistance service, and Idearc Media Corp., publisher of the Verizon® Yellow Pages and home to Superpages.com®, today announced a strategic alliance that allows Idearc to place its extensive network of Superpages.com performance-based advertisers with 1-800-FREE411’s millions of consumers who are in a ready-to-buy mode. Adding to the opportunity provided by traditional print and online Yellow Pages, businesses can maximize their opportunity to target a captive and engaged phone-based audience in a clutter-free environment by extending their reach through 1-800-FREE411’s proven media channel of free directory assistance and voice search.

“Jingle Networks’ leadership is changing the face of the traditional directory assistance market with an innovative, advertising-supported business model that appeals to both consumers and advertisers”

Superpages.com includes listings for more than 18 million small-to-medium-sized businesses in the U.S. and is responsible for helping companies reach consumers on a targeted and local level. A variety of media channels has created a challenge for businesses, especially local companies, to target and connect with qualified buyers. By leveraging 1-800-FREE411’s patented and proven ad-supported model, Superpages.com maximizes the marketing opportunity for advertisers by connecting them with a highly qualified audience that is looking for their business or a business like theirs. With the majority of 1-800-FREE411’s users calling from a mobile platform, advertisers can reach mobile users, whom they may not have reached otherwise.

“Jingle Networks’ leadership is changing the face of the traditional directory assistance market with an innovative, advertising-supported business model that appeals to both consumers and advertisers,” said Eric Chandler, President – Internet for Idearc Media. “As a local search expert, we are pleased to partner with Jingle Networks to extend our advertisers’ content on their network. This new agreement will provide our local and national advertisers access to the targeted, quality traffic they need to drive their advertising campaigns.”

More than 1,000 brands – both national and local – have reaped the benefits of the 1-800-FREE411 media channel. The addition of Superpages.com’s network of advertisers strengthens the breadth and depth of 1-800-FREE411’s advertiser base – offering consumers increased access to relevant business listings. On average, advertisers leveraging the 1-800-FREE411 media channel can maximize brand exposure as well as garner a response rate higher than that of other direct response media. The additional business listings will increase relevancy of the ads consumers hear, and will accelerate 1-800-FREE411’s ability to strengthen advertising relationships, grow revenue and call volume.

In addition, 1-800-FREE411’s Category Search or Yellow Pages on the phone provides consumers with the added ability to use free voice-based search to request phone numbers and addresses by business category and location. Category Search enables callers to get the information they request or the option to connect with other relevant, sometimes more beneficial products, services or offers. For advertisers, including the local businesses in the Superpages.com network, Category Search serves as a highly targeted marketing vehicle to reach millions of consumers who are looking for their type of business, but may not be aware of their specific business.

“Our alliance with Superpages.com significantly enhances our advertiser roster of small to medium sized businesses and provides our consumers with more local, money-saving opportunities of which they may not even be aware,” said George Garrick, CEO of Jingle Networks. “Local businesses, more than ever before, will have the opportunity to level the playing ground with national brands and compete for the business of consumers who are ready to buy.”

About Idearc

Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon^® Yellow Pages, Verizon^® White Pages, smaller-sized portable Verizon^® Yellow Pages Companion Directories, Superpages.com^®, Superpages Mobile^SM, Solutions At Hand™ magazine, Solutions at Home™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.

About Jingle Networks

Jingle Networks, operator of the nation’s leading ad-supported directory assistance service 1-800-FREE411, has significantly changed the directory assistance market by giving consumers an anytime, anywhere source of free information on the phone. 1-800-FREE411 is for anyone who owns a phone and needs information but is dissatisfied with the high cost of directory assistance. Jingle Networks has changed the industry by creating an exciting new media channel through 1-800-FREE411. With nearly 130 million annual calls, 1-800-FREE411 offers advertisers highly targeted and timely promotional opportunities to reach a large but targeted customer base who are ready-to-buy, garnering a response rate twice that of other direct response media. For more information, visit: www.free411.com/.