Usability Sciences Launches Hispanic User Experience Solutions

Solutions Help Clients Address Unique Needs of Online Hispanic Users for Spanish Language Sites

DALLAS--(BUSINESS WIRE)--Texas-based Usability Sciences Corporation (http://www.usabilitysciences.com/) recently launched a set of solutions for understanding and improving En Español websites designed for the growing online US Hispanic marketplace. With the launch of Hispanic User experience solutions such as Usability Testing, Field Studies and Online User Research, clients that have already launched or are planning to launch domestic Spanish language sites are able to clearly understand the diverse user intents, online behaviors and resulting attitudes formed from the actual user experience – resulting in optimized website visits. For more than a decade, Usability Sciences has helped improve customer experiences in over 25 different countries and languages. Usability Sciences’ Hispanic User Experience offering has been built on a foundation of addressing multilingual user issues for many years.

According to Tamara Barber’s report “When To Build A Spanish-Language Website”, Forrester Research, Inc., April 2007, “English-language websites underserve 51% of online Hispanics. Forrester's survey data shows that while 23% of online Hispanics must have Spanish online, 51%, or 7.1 million, of online Hispanics say that they benefit from Spanish-language Web sites. This preference for Spanish is driven by acculturation factors like where they were born, how long they or their families have been in the US, and their level of education.”

Eric Feige, General Manager of Usability Sciences Corporation, adds, “With a diverse population of over 1.5 million Hispanics in Dallas-Fort Worth, our location in North Texas gives us a strategic advantage in assessing actual user behavior across a wide spectrum of users / consumers that are very important to our client base. We are easily able to access user feedback and behavior regarding how they interact with online brands. Our proprietary solutions arm our clients with actionable recommendations that help ensure that our clients are appropriately engaging and interacting with their Hispanic consumers.”

About Usability Sciences:

For nearly 20 years Usability Sciences Corporation has been helping clients discover the attitudes, intents and behaviors of their customers so they can leverage the power of their online presence across all of their customer channels. Hundreds of the largest global multi-national, multi-channel companies have chosen Usability Sciences to increase sales and conversion rates, improve brand loyalty, and differentiate themselves from competitors.