Taco Bell® Hopes to Find a ``Million Dollar'' Swing at the 2007 Major League Baseball® All-Star Game®

The Official Quick Service Restaurant of MLB Calling on Baseball Fans to Enter to Win an Opportunity to Swing for the Fences

IRVINE, Calif.--(BUSINESS WIRE)--The Midsummer Classic heads to San Francisco this year as the 78^th Major League Baseball® (MLB) All-Star Game® returns to the city by the bay, ready to showcase America’s favorite baseball players and one extremely lucky fan. Taco Bell®, the Official Quick Service Restaurant of MLB, today announced another of its signature “Think Outside the Bun®” promotions that will offer a fan the chance of a lifetime: to take the field on July 10^th at San Francisco’s AT&T Park before the 78^th MLB All-Star Game with a chance at becoming America’s newest millionaire.

“This is a fantastic opportunity for a fan to take the field with some of baseball’s biggest stars and get a shot at becoming a millionaire.”

Taco Bell’s “Swing for a Million” promotion will be shown during FOX’s coverage of the All-Star Game’s pre-game ceremonies with one contestant receiving three attempts to “swing for the fences” from a tee at home plate with a real chance at walking away with some cash. One power slug of 280 feet on the fly and our contestant becomes an instant millionaire. Swings falling short of 280 feet may still win a heavy payout as a 255 foot blast will reward $250,000 and a 230 foot drive will secure $100,000. Fans are encouraged to enter for a chance-to-“Swing for a Million” by logging onto www.mlb.com/tacobellallstar from now through Sunday, June 24, 2007.

“We love baseball and want to celebrate baseball’s fans by giving them a unique ‘inside the game’ chance they won’t soon forget,” said Bob Fulmer, interim chief marketing officer, Taco Bell Corp. “This is a fantastic opportunity for a fan to take the field with some of baseball’s biggest stars and get a shot at becoming a millionaire.”

The “Swing for a Million” is another in a long line of “Think Outside the Bun” promotions Taco Bell has conducted through their partnership with MLB. During previous All-Star Games, Taco Bell held the “Rapid Fire” contest where in 2004, Houston, TX resident Tom Grey proved to America that he could indeed “throw heat” as he successfully threw five baseballs though a target in 30 seconds, walking away an instant millionaire. No stranger to involving the entire United States in its promotions, Taco Bell also placed its famous “Free Taco” target during the 2002, 2004 and 2006 World Series.

Taco Bell will have an extended presence during the 78^th MLB All-Star Game in San Francisco, participating in MLB FanFest and returning as the title sponsor of “Taco Bell All-Star Sunday” on July 8^th, and the “Taco Bell All-Star Legends & Celebrity Softball Game,” in which MLB legends are teamed with celebrities from TV, film and music in a fun-filled competition.

About the 2007 MLB All-Star Game

The 2007 MLB All-Star Game is the culmination of five days of celebration of the National Pastime. The game will be broadcast nationally and internationally to more than 220 countries, and over the course of the five days more than 100 million fans are expected to watch or listen to MLB All-Star Week events on TV, radio and the Internet.

Contest Rules & Regulations

Taco Bell is inviting all legal residents of the 50 United States and the District of Columbia (except residents of AL & NE which must be 19 years of age or older), 18 and older as of June 1, 2007, to enter the 2007 Taco Bell All-Star Sweepstakes for a chance to "Swing for a Million.” To enter, log on to www.mlb.com/tacobellallstar between June 1, 2007 and June 24, 2007. No purchase necessary to enter or win. Limit one entry per person, per household. The potential sweepstakes winner will be notified by telephone on or about June 29, 2007. See rules in store or at www.mlb.com/tacobellallstar for details.

The sweepstakes winner will win one trip for two to the 2007 Major League Baseball Mid Summer Classic® on July 10, 2007 in San Francisco, CA, which includes airfare, accommodations, (2) tickets to the 2007 MLB All-Star Game (ARV $1500), and the chance to attempt the "Swing for a Million" at the All-Star Game.

About Taco Bell Corp.

Taco Bell Corp. ("Taco Bell"), based in Irvine, California, is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos and other specialty items such as Crunchwrap Supreme®, in addition to a wide variety of Big Bell Value Menu® items. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club’s agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.