DIRECTV Activates HD Local Channel Service in Green Bay, Wisc.

Local HD Channels from DIRECTV Have More Vivid Colors, Wider Images and Clearer, Crisper High-resolution Digital-quality Pictures

--(BUSINESS WIRE)--DIRECTV, Inc.:

WHAT:    DIRECTV, Inc., the nation's leading satellite television
         service provider, is now offering local HD programming to
         customers in the Green Bay DMA. The following local broadcast
         networks are available in HD: WBAY/ABC, WFRV/CBS and
         WGBA/NBC. DIRECTV is in discussions with the owners of the
         FOX affiliate (WLUK), and hopes to add this station to the
         DIRECTV lineup in the near future. With the addition of Green
         Bay, DIRECTV now offers local HD broadcast channels in 49
         cities, representing more than 65 percent of U.S. TV
         households. DIRECTV plans to launch an additional eight HD
         local markets throughout the remainder of the year.

         DIRECTV's roll out of local HD channels in Green Bay is part
         of a nationwide expansion of HD programming that will
         culminate in 2007, when DIRECTV will have the ability to
         deliver more than 1,500 local HD channels and more than 150
         national HD channels, establishing DIRECTV as a leading
         provider of HD programming.

WHEN:    Beginning today, Tuesday, Nov. 21, 2006

HOW:     Customers who subscribe to a programming package that
         includes local channels receive both the standard-definition
         and HD signals at no extra monthly charge. Customers can
         receive local HD channels by purchasing an H20 HD receiver or
         the new HR20 DIRECTV Plus(R) HD DVR and satellite dish.
         Existing HD customers can upgrade their HD receiver and dish
         for $99 per receiver. New customers can take advantage of a
         $100 mail-in rebate on all DIRECTV HD and HDDVR receivers.

Eligibility for local channels is based on service address within certain designated market areas as defined by Nielsen Media Research, Inc. Visit DIRECTV.com for more information.