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Google Inc.:
WHO: Google
WHAT: Cyber Monday: Google Checkout launches holiday site with
featured items and details on special promotions; releases
survey data on online holiday shopping habits
WHERE: checkout.google.com/holiday
WHEN: Cyber Monday -- November 27, 2006
WHY: The Monday after Thanksgiving -- Cyber Monday -- is expected
to draw another record crowd of online shoppers this year, as
people log on after spending the holiday weekend fighting the
crowds and browsing through stores.
According to a new survey conducted by Harris Interactive and
commissioned by Google Checkout, 40% of employed U.S. adults
say they'll be doing at least some of their online holiday
shopping from work this year, with 1 in 4 of those shoppers
logging on to track down that perfect gift on Monday,
November 27. (57% plan to shop during coffee and lunch
breaks, while 34% will wait until the end of the workday.)
Trying to squeeze online holiday shopping into already busy
schedules, shoppers will be looking for even more speed and
convenience this year. And while there are many online
shopping options to make finding the right gift relatively
easy, online shoppers still have to deal with hassles, such
as entering billing, shipping, and contact information
multiple times as they move from site to site. Google
Checkout eliminates an average of 15 steps from the online
checkout process, in many cases making checking out as simple
as entering a single login. This can save a lot of time for
online shoppers, who will visit an average of 5.5 websites
for holiday gifts this season, according to the survey.
For the holidays, Google Checkout will also be offering users
a variety of promotions for their holiday shopping. Through
Tuesday, December 26, users will receive $10 off purchases of
$30 or more, or $20 off purchases of $50 or more, depending
on the merchant. And best of all, these promotions are
reusable, no special registration is necessary, and there are
none of the delays that come with rebates -- users will
automatically see the credits applied as they make their
purchases. For example, if users visit an average of five
participating websites, they can redeem the promotion on each
of those sites and save at least $50 on their holiday
shopping.
Since the launch in June, thousands of merchants have added
Google Checkout to their sites. So shoppers trying to cross
things off their lists will be able to do so quickly and
easily on a wide range of sites, including Buy.com, Starbucks
Store, The Sports Authority, Ace Hardware, Timberland, and
many more.
Shoppers will be able to find participating merchants and
special promotions on a new Google Checkout holiday site
(checkout.google.com/holiday) that will be launching on Cyber
Monday. The site will provide information on the promotion
and offer gift ideas in the most sought-after categories this
year -- which, according to the survey, include clothing,
gift certificates, toys, electronics, DVDs, and music.
If you'd like to learn more about the survey results, the
Google Checkout holiday site and promotions, or the ways that
Checkout makes online shopping faster and more convenient,
you can visit checkout.google.com/holiday on Cyber Monday,
November 27.
Survey Methodology
Harris Interactive® fielded the study on behalf of Google from November 7-9, 2006, via its QuickQuerySM online omnibus, among 2,559 U.S. adults age 18 and over, including 1,639 who are employed and 655 who plan to do online holiday shopping at work. Data were weighted to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity, and propensity to be online. Select data were weighted to be representative of the total U.S. online adult population on the basis of region, age within gender, education, household income, race/ethnicity, and amount of time spent online.
With a pure probability sample of 2,559, one could say with a ninety-five percent probability that the overall results would have a sampling error of +/- 3 percentage points. Sampling error for data based on sub-samples would be higher and would vary. However, that does not take other sources of error into account. This online survey is not based on a probability sample and therefore no theoretical sampling error can be calculated.
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