Double Fusion Enlists with Rebellion to Integrate Advertising into US Army National Guard Game, PRISM

SAN FRANCISCO--(BUSINESS WIRE)--Leading independent in-game advertising company Double Fusion has joined forces with Rival Interactive and award-winning UK-based game developer Rebellion to place dynamic advertising into the upcoming US Army National Guard game, PRISM. The game is being developed for the National Guard as PRISM: Guard Shield; the title will also be released commercially with original scenarios and multiplayer levels.

With a unique blend of stealth operations and fast-action game play, the core PRISM experience focuses on the unconventional application of new and emerging weapons and surveillance technologies in the war against terrorism. The game takes place in the very near future in US locations including Washington, D.C. and San Francisco, offering a real world, brand friendly environment.

“Double Fusion is always looking for the best opportunities available to our advertiser and agency partners who most want to reach the vital and elusive 18-34 year-old male demographic,” Jonathan Epstein, president and CEO, Double Fusion, said. “With Rebellion’s reputation as a top developer, plus cooperation with the National Guard which increases the game’s level of reality and visibility, PRISM promises to provide our partners with a tremendous amount of value.”

“The experience of a first-person shooter is primarily about entertainment, but also about atmosphere and authenticity,” said Jason Kingsley, CEO of Rebellion. “We believe that introducing advertising into this title adds to the realism. Double Fusion’s skill for matching advertiser to ad opportunity makes them the obvious choice as our game advertising partner for PRISM.”

PRISM offers a wide range of dynamic advertising placements including 3D interactive objects, video, interactive ads, 2D signage and more, allowing real-time media buys with the targeting, creative flexibility and measurability that only Double Fusion’s in-game advertising technology can provide.

The partnership further extends Double Fusion’s portfolio of top titles among retail PC and console games, massively multiplayer online games, casual downloadable games, and advanced online games.

Advertisers interested in opportunities within the Double Fusion network, and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities, should visit www.doublefusion.com.

About Double Fusion

Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics, Double Fusion provides the widest range of in game advertising and marketing programs, from dynamic 3D interactive objects, video, interactive ads, 2D signage and more, all the way up to fully immersive storyline integrations. Double Fusion's sales force and integration teams work directly with advertisers, developers, and content owners to ensure seamless execution of advertising and marketing campaigns, creating an additional revenue source for videogame publishers while protecting the gameplay experience. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, New York, Jerusalem, London, and Shanghai. More information on Double Fusion is available at www.doublefusion.com.

About Rebellion

UK-based computer games super-developer Rebellion was established in 1991 by brothers Jason and Chris Kingsley. 2006 releases include Miami Vice: The Game with VU Games on PSP, James Bond: From Russia with Love with EA on PSP and Rogue Trooper™ with Eidos on PlayStation®2, Xbox® and PC DVD. In June 2000 Rebellion purchased the UK sci-fi comic 2000 AD and its entire character portfolio. In 2005, Sniper Elite™ was released with Namco and MC2, securing critical acclaim, global sales success and winning the TIGA Award for Best PC/Console Game 2005. Lauded as 'The Gran Turismo of war games' by the gaming press, it has built upon the collection of Rebellion-owned IPs, which includes Rogue Trooper™ and World War Zero™. In June 2006, Rebellion purchased the Core Design studios, responsible for the Lara Croft - Tomb Raider series, and Strangelite studios, making it one of the biggest and most innovative studios within the European development community. In July 2006, Rebellion was voted Most Improved Studio of 2006 by its industry peers in the Develop Industry Excellence Awards. In September 2006, the 2000 AD character Rogue Trooper™ was BAFTA nominated for ‘Best Character’ and ‘Best Screenplay.’

About Rival Interactive

Rival Interactive is a video game development company based in Alexandria, Virginia that was founded in 1999 by gaming veterans. Rival is a new type of gaming company that has combined interactive training with next generation gaming technology to create highly successful military products, medical training systems and commercial games. Having developed "Real War" and "Real War: Rogue States" for commercial use, and "Joint Force Employment" for the U.S. Joint Chiefs of Staff, Rival has established a reputation for itself as being an industry leader in military-oriented gaming.

2000 AD and Judge Dredd are registered trademarks. Rogue Trooper, Sniper Elite and World War Zero are TM & © 2005 Rebellion. All rights reserved. Website: www.rebellion.co.uk.

Double Fusion is a registered mark of Double Fusion, Inc. All trade marks, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only.