Net Applications to Integrate Alexa Data Services in Hitslink Enterprise; Cross Marketing Programs Launched

ALISO VIEJO, Calif.--(BUSINESS WIRE)--Dec. 10, 2003--Net Applications, Leaders in Web-based Applications that Measure, Monitor and Market Websites for the Small to Medium Enterprise (SME), today announced that they have forged a relationship to offer Alexa Data services with Hitslink(TM) Enterprise (HLE) Website & Keyword Analytics.

"Our customers want a centralized place to view all information for promoting and optimizing their presence on the web," said Jon Kyte, Director of Technical Services. Alexa's information about a site's rank & reach demonstrates the effectiveness of on-line marketing campaigns when combined with real-time analysis of keywords from Hitslink.

The Alexa site information is based on a global panel of millions of users and provides important and free comparative information that would normally cost thousands of dollars. Hitslink Enterprise will integrate Alexa rank & reach information automatically using XML data feeds. Integration is scheduled to be generally available during Q1 of 2004.

"Net Applications' popularity with webmasters and search engine marketers makes them an ideal partner for Alexa," said Geoffrey Mack, Product Manager of Alexa Internet. "Their integrated delivery of Alexa content will be the deepest partner offering to date."

Net Applications and Alexa have also agreed to promote each other's services on their web properties. Visitors will be able to download the Alexa toolbar from Net Applications, Hitslink, ToolShack and Submitter.net websites. Additionally, customers will be able to sign up for the Hitslink service from the Alexa website.

"Alexa & Net Applications make smart business sense together," said Tom Rose President of Rosy Solutions, who specializes in technology alliances. "Combining the information of these two companies provides unparalleled insight for search engine marketers."

About Net Applications(TM) -- Since 1999 Net Applications has been a leading source of tools and utilities for webmasters and eMarketers for the small to medium enterprise. Headquartered in Aliso Viejo California, Net Applications distributes its services through over 2,000 partners and affiliates. These services may also be founded at www.netapplications.com, www.hitslink.com, www.submitter.net, www.1stwarning.com, and www.toolshack.com.

About Alexa Internet -- Alexa Internet, a wholly owned subsidiary of Amazon.com (Nasdaq:AMZN), is a leading provider of dynamic, relevant data about the Web. Services of Alexa include Web site traffic information, statistics, and more, enabling users to make timely and intelligent business and consumer decisions. Alexa is available on the web at www.alexa.com and via the free Alexa Toolbar. Alexa's services are also available via our partners, including Microsoft and AOL / Time Warner.