30 Years and $100 Million Later, Dairy Queen®
Support for Children’s
Proceeds from all Blizzard® Treat sales on the 12th annual Miracle Treat Day go to help member hospitals
TORONTO--(BUSINESS WIRE)--Dairy Queen® Canada has 30 more reasons for Canadians to enjoy a Blizzard® Treat on Miracle Treat Day – one for every year it has been a proud partner of Children’s Miracle Network®. Dairy Queen is hosting the 12th annual one-day Miracle Treat Day fundraiser on Thursday, August 14 at its locations across Canada, with 100 per cent of the proceeds from every Blizzard Treat sold being donated to Children’s Miracle Network member hospitals.
“Each day, there are more than 4,900 children treated at the 14 Children’s Miracle Network member hospitals in Canada”
“Each day, there are more than 4,900 children treated at the 14 Children’s Miracle Network member hospitals in Canada,” said Denise Hutton, VP, Marketing, Dairy Queen Canada. “This eye-opening statistic underscores the importance of our 30 year partnership, as well as charity efforts like Miracle Treat Day. On August 14, we encourage all Canadians to visit their local DQ to support the Children’s Miracle Network member hospital in their community and to help us achieve our fundraising goal of $3.2 million.”
Each year, hundreds of volunteers including DQ® employees, franchise owners, executives and local celebrities, come together on Miracle Treat Day in support of the 14 Canadian Children’s Miracle Network member hospitals.
“To see the dedication and support from our Dairy Queen fans and family year after year reminds us why our 30-year partnership with them is so special,” said John Hartman, Chief Operating Officer, Canada, Children's Miracle Network. “On August 14, help us celebrate this milestone by making the 12th annual Miracle Treat Day our best one yet.”
Since the partnership began in 1984, Dairy Queen has become a top contributor to Children’s Miracle Network, with $100 million raised to-date in support of sick and injured children across North America.
About Dairy Queen Canada
Dairy Queen® Canada is a wholly owned division of International Dairy Queen (IDQ), a system comprising of more than 6,300 Dairy Queen® stores in Canada, the United States, and 20 other countries worldwide. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, legendary investor and CEO. Dairy Queen® Canada operates a system of more than 590 Dairy Queen® locations featuring signature products such as Blizzard® treats, DQ® Cakes, Premium Fruit Smoothies and Julius® Originals, and serving other popular treats, great tasting burgers, chicken sandwiches, wraps and Chicken Strips, and various snack items.
About Children’s Miracle Network
Children’s Miracle Network® raises funds for 170 children’s hospitals, 14 of which are in Canada. These hospitals, in turn, use the money where it’s needed the most. When a donation is given, it stays in the community, ensuring that every dollar is helping local kids. Established in 1983, Children’s Miracle Network raises funds to support critical research, education, purchase life-saving equipment, and ensure excellence in care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at ChildrensMiracleNetwork.ca.