CINCINNATI--(BUSINESS WIRE)--Tampax Pearl Active is teaming up with professional soccer star Alex Morgan to give girls the confidence to get off the sidelines and into the game. Already a well-seasoned pro who knows the importance of training and teamwork, Alex is bringing her active know-how to girls across the nation through Tampax-sponsored soccer camps, a sweepstakes and exclusive online videos.
“I’ve always been active and involved in sports so I learned early on how important it is to let nothing stand in my way,” said professional soccer player Alex Morgan. “I’m excited to partner with Tampax Pearl Active to help empower girls to run, play and give it their all, no matter what!”
Making a first stop in Los Angeles on January 25, and remaining stops in Houston, Cincinnati and New York, Tampax Pearl Active is hosting ProCamps sessions to provide girls across the country a chance to kick it on the field with Alex Morgan. After going through drills and exhibition games, attendees will be armed with the same tools Alex uses to advance their athletic prowess any time of the month.
As the world prepares to cheer her on leading up to the big game this summer, Tampax Pearl Active is giving girls the opportunity to get in the game with Alex herself. From January 21, 2015 – February 21, 2015, girls can enter the “The Alex Morgan #AwesomelyActive Experience” sweepstakes for the chance to attend the ProCamps session with Alex in New York, NY. To enter, girls simply tell us how they are awesomely active by using the hashtag #AwesomelyActiveSweeps and tagging @Tampax on Twitter. One lucky winner and three of her friends will win a trip to New York City for a one-on-one coaching session with Alex at the camp. Visit www.tampax.com/awesomelyactive for official sweepstakes rules.
To give girls the chance to get into the action from home, Tampax Pearl Active is also creating a series of behind-the-scenes YouTube videos with exclusive access to Alex’s active life as she gears up for the road to the big game this summer. Also, all girls can get involved by using and following the hashtag #AwesomelyActive on Facebook, Twitter and Instagram for updates on the sweepstakes, videos, Alex’s ProCamps sessions and to share their own #AwesomelyActive moments.
“Alex Morgan is an amazing athlete who can encourage, motivate and teach girls to be awesomely active by sharing advice on her success on and off the field,” said Amanda Hill, Tampax Brand Director. “Like Alex, the Tampax brand is always working to improve, and we are excited to introduce Tampax Pearl Active with the slimmest applicator ever, for the comfort and protection to allow girls to get into the game, no matter the time of the month.”
Tampax Pearl Active features the new SlenderFit™ applicator, which is 20 percent slimmer than Playtex Sport1 and 100 percent as absorbent2, to give girls high-performance protection. Tampax Pearl Active also offers a Built-In Backup™ Braid that helps catch leaks and send them back to the core – perfect for girls who don’t want their periods to get in the way of their active moments.
For more from Alex, the latest on the sweepstakes and more information on Tampax Pearl Active products, follow us on Twitter, Facebook and visit www.tampax.com.
About Tampax Pearl Active
Procter
& Gamble’s (P&G) leading feminine protection brand Tampax introduced
Tampax Pearl Active with the new SlenderFit applicator, making it the
slimmest applicator ever. Tampax Pearl Active is 20 percent slimmer than
Playtex Sport1, 100 percent as absorbent2, and
offers a Built-In Backup™ Braid – helping to stop leaks before they
happen and allowing you to shine during the moments that matter most.
Gone are the days of faking notes to get out of gym class, as these new
additions are designed to help girls stay in the game to score that
winning goal without letting their period block them.
About Procter & Gamble
P&G
serves nearly five billion people around the world with its brands. The
Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®,
Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, Wella® and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
About ProCamps
Since 1998,
ProCamps has developed, managed, and operated sports camps and related
events for professional athletes across many sports including, the
National Basketball Association, the National Football League, Major
League Baseball, the National Hockey League, the Professional Golfers’
Association, Major League Lacrosse, Women’s Field Hockey, the
Association of Tennis Professionals, National Association of Stock Car
Auto Racing, Major League Soccer, and Women’s Professional Soccer.
1 Among similar absorbency. Playtex Sport is a trademark of
Energizer Holdings, Inc.
2 Vs. Tampax Pearl Regular
Absorbency
