TDK Life on Record Kicks-off 2015 by Launching a Stylish New Speaker at CES

Sturdy design and quality sound make the new TREK Flex perfect for any environment

TDK Life on Record's new TREK Flex weatherproof, wireless speaker incorporates MaxxBass for enhanced bass performance. It delivers 360 degrees of room-filling audio and features a shock-resistant design. (Photo: Business Wire)

2015 International CES

LAS VEGAS--()--TDK Life on Record, a leading global brand dedicated to delivering high-quality headphones and audio products, announced today that it is adding TREK™ Flex, a sound-enhanced and shock-resistant speaker, to its audio portfolio.

The cylindrical shape of TREK Flex surrounds listeners with rich sound from two full-range speakers and a passive radiator. MaxxBass™ by Waves, a patented virtual subwoofer technology, adds deep bass, creating a musical treat that plays to more than one sense. In addition to room-filling sound, TREK Flex is shock-resistant, giving peace of mind to active consumers.

“Superior sound and reliability differentiate this speaker,” said Toshi Hokari, executive director, product management and marketing, Imation. “The TREK Flex is an exciting new addition to the TDK Life on Record portfolio.”

TREK Flex Features:

  • IK07 shock resistant design
  • Bluetooth® wireless technology
  • Rechargeable battery with micro USB to USB charging (1 amp)
  • Two full-range drivers and one passive radiator
  • Built-in track controls and speakerphone functionality
  • IP65 weatherproof design protects against water and dust

TREK Flex will be available in Q1’15 in the U.S. for the manufacturer’s suggest retail price of $129.95.

For more information, go to tdkperformance.com or follow TDK Life on Record on Facebook.com/tdkperformance or Twitter.com/TDKperformance.

About TDK Life on Record

TDK Life on Record, a leading global brand with a rich audio legacy, continues to evolve to provide consumers universal audio flexibility and portability in every area of their lives, all while keeping a commitment to high fidelity audio. The TDK Life on Record logo is a trademark owned by TDK Corporation and is licensed exclusively to Imation Corp. (NYSE:IMN).

TREK is a trademark of Imation Corp. The TDK Life on Record Logo is used under a trademark license from TDK Corporation. Bluetooth is a registered trademark owned by Bluetooth SIG®, Inc. and any use of such mark by Imation is under license. All other trademarks are property of their respective owners.

Contacts

for TDK Life on Record
Amanda Yeschick, 651-704-6294
ayeschick@imation.com
or
Sarah McNeil, 612-205-0795
sarah@sarahmcneil.associates

Release Summary

TDK Life on Record announced today that it is introducing TREK™ Flex, a sound-enhanced and shock-resistant speaker, to its audio portfolio.

Contacts

for TDK Life on Record
Amanda Yeschick, 651-704-6294
ayeschick@imation.com
or
Sarah McNeil, 612-205-0795
sarah@sarahmcneil.associates