Photo of Head & Shoulders New 'Mane Man' R.A. Dickey Available on Business Wire's Website and AP PhotoExpress

Head & Shoulders new 'Mane Man' R.A. Dickey kicked off the 2014 'Season of the Whiff' campaign in Toronto today. Whenever fans see a whiff (strikeout) this MLB regular season, they can tweet #whiff plus their favourite MLB team's Twitter handle. The seven MLB clubs with the most #whiffs each month will earn a donation to local Reviving Baseball in Inner Cities youth leagues.

TORONTO--()--Head & Shoulders new 'Mane Man' R.A. Dickey kicked off the 2014 'Season of the Whiff' campaign in Toronto today. Whenever fans see a whiff (strikeout) this MLB regular season, they can tweet #whiff plus their favourite MLB team's Twitter handle. The seven MLB clubs with the most #whiffs each month will earn a donation to local Reviving Baseball in Inner Cities youth leagues.

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Contacts

Porter Novelli
Melissa Arnold, 416-422-7206
416-894-2766
melissa.arnold@portenovelli.com
or
Patty Chornenky, 416-422-7163
416-574-1281
patty.chornenky@portenovelli.com
or
P&G
Pam Baillie, 416-730-4135
baillie.pe@pg.com