Bally Technologies Announces Enterprise-Wide Systems Agreement with Boyd Gaming Corporation

Award-winning Elite Bonusing Suite to be used in Boyd Gaming casinos nationwide

Boyd Gaming Corporation plans to deploy Bally Technologies' iVIEW Display Manager (DM) with Elite Bonusing Suite across 18 Boyd Gaming casino properties in seven states, including Nevada. (Photo: Business Wire)

LAS VEGAS--()--Bally Technologies, Inc. (NYSE: BYI) (“Bally”), a leader in gaming machines, table-game products, casino-management systems, interactive applications, and networked and server-based systems for the global gaming industry, today announced an enterprise-wide systems agreement with Boyd Gaming Corporation (NYSE: BYD) (“Boyd Gaming”), one of the nation’s leading casino entertainment companies.

The agreement includes deployment of Bally’s award-winning iVIEW Display Manager (DM) with Elite Bonusing Suite across 18 Boyd Gaming casino properties in seven states, including Nevada.

Boyd Gaming will continue expanding its use of Bally’s systems, including ACSC slot-monitoring, marketing, player-tracking, and accounting solutions, as well as Power Promotions, which enables casinos to offer players downloadable promotional slot credits.

“After a thorough review process, we believe Bally’s innovative systems solutions are a great way to differentiate our properties from the competition,” said Paul Chakmak, Executive Vice President and Chief Operating Officer of Boyd Gaming. “As a key component of our new Penny Lane initiative, Bally’s dynamic tools will help us create new and compelling gaming experiences, allowing us to provide ‘More Bonuses, More Often’ to our customers.”

iVIEW DM is backward compatible on most gaming devices with a touch-screen display and provides a way for casino operators to present self-service player-account access, marketing messages, and secondary bonus games on the main game screen – without interrupting play, drawing crowds of thousands, and creating frenzied excitement across the casino.

Elite Bonusing Suite, when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience with tools such as Virtual Racing, Virtual Racing NASCAR®, and DM Tournaments, which have powered five world record-setting events.

“It is very humbling and rewarding that Boyd Gaming has chosen Bally’s systems solutions to enhance their technology and take their player communications and bonusing programs to the next level with our floor-wide solutions iVIEW DM and the Elite Bonusing Suite,” said Sethuram Shivashankar, Senior Vice President Systems Research & Development and Information Technology at Bally Technologies. “We truly value the opportunity to continue our strong partnership with Boyd Gaming.”

About Bally Technologies, Inc.

Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming industry with innovative games, table game products, systems, mobile, and iGaming solutions that drive revenue and provide operating efficiencies for gaming operators. For more information, please visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

NASCAR − NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc. The trademarks Bally, iVIEW, Elite Bonusing Suite, Power Promotions, and DM Tournaments are marks owned, or under license, by Bally Technologies, Inc., or one or more of its wholly owned subsidiaries in the United States or elsewhere.

Contacts

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com

Release Summary

Bally Technologies, Inc. announced an enterprise-wide systems agreement with Boyd Gaming Corporation, one of the nation’s leading casino entertainment companies.

Contacts

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com