CHARLOTTE, N.C.--(BUSINESS WIRE)--Mistic® today announced that it will serve as the co-primary sponsor of the No. 11 car piloted by KVSH Racing’s Sebastien Bourdais for the 2014 and 2015 IndyCar Series seasons.
A mockup of the No. 11 “Mistic Machine” featuring the Mistic logo also was unveiled, which will campaign seven race weekends in 2014.
“Partnering with KVSH Racing is a strategic fit for the Mistic brand, providing us with a fun and exciting platform to reach millions of IndyCar fans,” said John Wiesehan Jr., Mistic CEO. “As race fans ourselves, we are looking forward to the 2014-2015 season, not only to cheer for the team’s new driver, Sebastien Bourdais, but to further leverage our relationship with KVSH Racing as we roll out offers and promotions that educate IndyCar fans on alternatives such as our electronic cigarettes.”
Four-time champion Sebastien Bourdais recently was selected to pilot the car that won the 2013 Indianapolis 500 and lead the team’s championship charge for the next two seasons.
“I am very excited to be representing Mistic electronic cigarettes as I enter a new chapter of my career with KVSH Racing,” Bourdais said. “It’s a good feeling to know that we’re part of a brand that is offering adults a unique alternative to traditional tobacco.”
“We couldn’t be any more excited to bring the Mistic brand to the IndyCar community,” said James “Sulli” Sullivan, KVSH Racing partner. “After announcing Sebastien Bourdais as the driver, this is the next phase of taking KVSH to new heights following the Indianapolis 500 win in 2013.”
IndyCar fans that smoke can use Mistic electronic cigarettes at most IndyCar tracks. As part of the partnership, IndyCar fans will be introduced to visuals of the Mistic car in Circle K stores throughout the country where Mistic will be available for purchase.
About KVSH Racing
The Indianapolis based IndyCar team is led by successful venture capitalist Kevin Kalkhoven, 1996 CART IndyCar World Series Champion Jimmy Vasser and sports marketer James "Sulli" Sullivan. Team manager Steve Moore runs the team’s day-to-day operations.
Mistic® electronic cigarettes is a conscious-minded brand of high-quality vapor products, primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands. Mistic electronic cigarettes and vapor products are sold in approximately 40,000 retail outlets across the country, including Walmart, Walmart Neighborhood Market Stores, Rite Aid Drug Stores, Kangaroo Express, Circle K, Winn Dixie/Bi-Lo, Food Lion, among many others. Mistic offers rechargeable and non-rechargeable e-cigarettes in both traditional tobacco and menthol at a variety of nicotine levels. The Mistic team continually works to provide customers with the highest quality products available at a price below its competitors and much less than that of traditional cigarettes. Mistic’s product innovations provide customers with a more convenient and enjoyable alternative smoking experience.