Green Mountain Coffee® and Keurig® Offer 100% Kona and Jamaica Blue Mountain® Special Reserve Coffees

Limited edition coffees make the perfect holiday gift for coffee connoisseurs

WATERBURY, Vt.--()--Green Mountain Coffee®, a brand of Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) announced today its two newest Special Reserve offerings: 100% Kona and Jamaica Blue Mountain®. These world-renowned, limited edition coffees will be available in bags and in the Keurig® K-Cup® brewing system just in time for the holiday season. The two varieties will only be available while supplies last, and mark the first time a Special Reserve coffee is also sold in retail stores.

Both 100% Kona and Jamaica Blue Mountain® are well-known within the coffee community and are famous for their unique flavor profiles and very specific growing conditions:

  • Green Mountain Coffee® 100% Kona is a cheerfully bright but delicate coffee that expresses dry, chardonnay-like notes while presenting refreshing hints of tropical fruit, tart green apple, and dried citrus. The aroma is pleasantly floral with an almond sweetness. The Kona region of Hawaii’s main island is marked by high elevation, frequent cloud cover, mild nights, and mineral-rich volcanic soil, making it an ideal environment for growing and nurturing 100% Kona, a highly-prized, award-winning coffee bean.
  • Green Mountain Coffee® Jamaica Blue Mountain® presents a heavy body with a silky, smooth finish and is made up of rich notes of chocolate, cherry, and plum, while hints of melon, lemon, and lime also shine through. This coffee is grown in the higher reaches of the Blue Mountains where rainfall is plentiful and the soil is extremely rich, and where nearly perpetual fog slows the plants’ development, thereby producing a denser bean than what is produced in other regions. Jamaica Blue Mountain® is known around the world for its exceptional flavor.

“Both 100% Kona and Jamaica Blue Mountain coffees have excellent reputations worldwide and we’re extremely excited to feature both of these fan favorites as part of our Special Reserve collection,” said Lindsey Bolger, vice president, coffee sourcing and excellence at GMCR. “To add to the excitement of these varieties being offered again, we are delighted they will also be available in retail stores, as it’ll be easier than ever to gift these hard-to-find varieties for that coffee aficionado on your holiday list.”

Kenneth Davids, editor of the independent Coffee Review, has awarded Green Mountain Coffee® 100% Kona a score of 90 for the bagged coffee and 89 for the K-Cup® packs. Green Mountain Coffee® Jamaica Blue Mountain® received a score of 89 for both the bagged coffee and K-Cup® packs. Like wine, coffee is judged on aroma, acidity, body, flavor, and aftertaste on a 100-point scale. Connoisseurs look for a score of 80 or above. Coffee Review is one of the most respected and widely-read coffee publications in the world.

Both 100% Kona and Jamaica Blue Mountain® 16-count K-Cup® packs for the Keurig® brewing system will be available in limited supply at select Bed Bath & Beyond retail stores this fall, in addition to being available online through www.GreenMountainCoffee.com and www.Keurig.com. A 16-count box of each variety will retail for SRP $32.99, online and in-store. Each Special Reserve coffee is also available in whole bean bags exclusively through the Green Mountain Coffee® website for $24.99.

Green Mountain Coffee® Special Reserve coffees are handcrafted and artfully roasted, made from beans that are among the rarest in the world. These unique varieties are offered a few times per year as limited edition roasts, available while supplies last. Jamaica Blue Mountain® and 100% Kona are the first Special Reserve coffees to be offered since Costa Rica Finca El Quizarra White Honey in July of this year.

About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business practices.

GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its profits to social and environmental projects. GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

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Contacts

Cone Communications
Ashley Aruda, 617-939-8427
AAruda@conecomm.com
or
Green Mountain Coffee Roasters, Inc.
Elizabeth Hagwood, 802-882-2972
Elizabeth.Hagwood@gmcr.com

Limited edition Green Mountain Coffee(R) Special Reserve products make the perfect holiday gift for coffee connoisseurs (Photo: Business Wire)

Limited edition Green Mountain Coffee(R) Special Reserve products make the perfect holiday gift for coffee connoisseurs (Photo: Business Wire)

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Release Summary

Green Mountain Coffee® and Keurig® Offer 100% Kona and Jamaica Blue Mountain® Special Reserve Coffees

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Contacts

Cone Communications
Ashley Aruda, 617-939-8427
AAruda@conecomm.com
or
Green Mountain Coffee Roasters, Inc.
Elizabeth Hagwood, 802-882-2972
Elizabeth.Hagwood@gmcr.com