Cherokee Brand Launches in Indonesia with Leading Lifestyle Retailer MAP

The Cherokee brand is now available at SOGO and SEIBU Department Stores

SHERMAN OAKS, Calif.--()--Cherokee Inc. (NASDAQ: CHKE), a global marketer of style-focused lifestyle brands, announced today the launch of the Cherokee brand at SOGO and SEIBU department stores, subsidiaries of parent company PT Mitra Adiperkasa Tbk (MAP), Indonesia’s leading lifestyle retailer.

Cherokee boys, girls, and baby are now available at SEIBU and SOGO locations in Indonesia with additional store rollouts planned for the coming year. The debut Cherokee collection, designed in California, includes a wide assortment of casual, everyday lifestyle apparel ranging from woven shorts, pants, and denim to sweatshirts, jackets, and dresses. The launch is being supported by a multi-faceted marketing campaign which includes custom in-store fixtures and imagery, along with newsletters, flyers, posters and social media efforts.

“As we continue to expand Cherokee’s geographic footprint, we are very proud to introduce our premier lifestyle brand to the Indonesian marketplace,” said Henry Stupp, Cherokee’s Chief Executive Officer. “The launch of our children and baby collections fully harnesses Cherokee’s 360 degree approach, leveraging our in-house design and marketing experts to bring to life exclusive, custom in-store renderings and displays made specifically for SOGO and SEIBU shoppers. We look forward to working closely with the team at MAP as well as both department stores; utilizing their exceptional retail know-how to further develop our product offerings for Indonesian shoppers.”

MAP operates over 1,400 retail outlets throughout 52 Indonesian cities. Apart from retailing, MAP distributes more than 90 international brands ranging from fashion and lifestyle-focused product, to sports, food, and beverage. In 2012, MAP was named among Fortune Indonesia’s top 20 most admired companies.

“Our success as a retailer is based upon a number of factors, including most importantly our partnerships with the world’s leading brands,” said Fannie Gozali, MAP/SOGO Head of Apparel Merchandising Division. “Our partnership with Cherokee is no exception. Cherokee’s well-priced, style-focused lifestyle offerings fit perfectly with SOGO and SEIBU’s target markets. We anticipate that the Cherokee brand will be readily accepted by our shoppers and look forward to a successful partnership.”

About Cherokee Inc.

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee®, Carole Little®, Liz Lange® and Sideout®, in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).

Statements included within this news release may contain forward-looking statements for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words “anticipates,” “believes,” “expects,”“may,”“should,” and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding potential future business development) involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the effect of global economic conditions, the financial condition of the apparel and retail industry, adverse changes in licensee or consumer acceptance of products bearing the Company’s brands the ability and/or commitment of the Company’s licensees to design, manufacture and market Cherokee, Liz Lange, Completely Me, Sideout and Carole Little branded products, the Company’s dependence on Target for most of the Company’s revenues and the Company’s dependence on its key management personnel. The risks included here are not exhaustive. A further list and description of these risks, uncertainties and other matters can be found in the Company’s Annual Report on Form 10-K for Fiscal Year 2013, and in its periodic reports on Forms 10-Q and 8-K. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.

Contacts

Cherokee Inc.
Jason Boling, CFO
(818) 908-9868
or
Addo Communications, Inc.
Patricia Nir/Kimberly Esterkin
(310) 829-5400

SOGO Kota Kasablanka (Photo: Business Wire)

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Contacts

Cherokee Inc.
Jason Boling, CFO
(818) 908-9868
or
Addo Communications, Inc.
Patricia Nir/Kimberly Esterkin
(310) 829-5400