Head & Shoulders and Pittsburgh Steelers Brett Keisel reveal L.A. Angels pitcher C.J. Wilson as new "Mane Man" during a media event at famed Pat O'Briens surrounding Super Bowl XLVII , on Wednesday, Jan. 30, 2013 in New Orleans, LA. (Photo by Cheryl Gerber/Invision for Head & Shoulders/AP Images)
Head & Shoulders new "Mane Man" L.A. Angels pitcher C.J. Wilson and Pittsburgh Steelers Brett Keisel celebrated the launch of new Head & Shoulders with Old Spice by throwing Mardi Gras beads on Bourbon Street from the balcony of famed Pat O'Brien's surrounding Super Bowl XLVII on Wednesday, Jan. 30, 2013 in New Orleans, LA. (Photo by Cheryl Gerber/Invision for Head & Shoulders/AP Images)
Pittsburgh Steelers Brett "Da Beard" Keisel took a "whiff" of new Head & Shoulders "Mane Man'' L.A. Angels pitcher C.J. Wilson's hair during a media event surrounding Super Bowl XLVII, as the brand launches new Head & Shoulders with the scent of Old Spice, on Wednesday, Jan. 30, 2013 in New Orleans, LA. (Photo by Cheryl Gerber/Invision for Head & Shoulders/AP Images)