January 28, 2013 09:00 AM Eastern Daylight Time

BUSINESS WIRE

AXE® Brand to Premiere “Lifeguard” Spot During Super Bowl XLVII

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AXE Astronauts invade New York City to celebrate the AXE Apollo line of products on January 27, 2013 in New York City. Photo: Business Wire.

AXE Astronauts invade New York City to celebrate the AXE Apollo line of products on January 27, 2013 in New York City. Photo: Business Wire.

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AXE Astronauts invade New York City to celebrate the AXE Apollo line of products on January 27, 2013 in New York City. Photo: Business Wire.

AXE Astronauts invade New York City to celebrate the AXE Apollo line of products on January 27, 2013 in New York City. Photo: Business Wire.

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AXE Astronauts invade New York City to celebrate the AXE Apollo line of products on January 27, 2013 in New York City. Photo: Business Wire.

AXE Astronauts invade New York City to celebrate the AXE Apollo line of products on January 27, 2013 in New York City. Photo: Business Wire.

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