January 28, 2013 09:00 AM Eastern Daylight Time

BUSINESS WIRE

AXE® Brand to Premiere “Lifeguard” Spot During Super Bowl XLVII

AXE Astronauts invade New York City to celebrate the AXE Apollo line of products on January 27, 2013 in New York City. Photo: Business Wire.

AXE Astronauts invade New York City to celebrate the AXE Apollo line of products on January 27, 2013 in New York City. Photo: Business Wire.

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AXE Astronauts invade New York City to celebrate the AXE Apollo line of products on January 27, 2013 in New York City. Photo: Business Wire.

AXE Astronauts invade New York City to celebrate the AXE Apollo line of products on January 27, 2013 in New York City. Photo: Business Wire.

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AXE Astronauts invade New York City to celebrate the AXE Apollo line of products on January 27, 2013 in New York City. Photo: Business Wire.

AXE Astronauts invade New York City to celebrate the AXE Apollo line of products on January 27, 2013 in New York City. Photo: Business Wire.

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AXE Astronauts invade New York City to celebrate the AXE Apollo line of products on January 27, 2013 in New York City. Photo: Business Wire.

AXE Astronauts invade New York City to celebrate the AXE Apollo line of products on January 27, 2013 in New York City. Photo: Business Wire.

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