Groupon Unveils Free Merchant Impact Report, Helping Local Businesses Measure the Performance of their Groupon Deal

Customer Insights - Shows the percentage of customers new to the business or reactivated as a result of working with Groupon and the estimated percentage expected to return within 90 days (Graphic: Business Wire)

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Profit Calculator - Helps a merchant estimate the cost-effectiveness of each Groupon promotion, which includes payments from Groupon, overspend above the value of the Groupon, revenue generated by returning customers and the merchants' costs (Graphic: Business Wire)

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Marketing Analytics - Reveals the total number of Groupon subscribers who received a merchant's deal via Groupon as well as analytics on which subscribers are purchasing the offer, broken down by geography, gender and age (Graphic: Business Wire)