NEWBURYPORT, Mass.--(BUSINESS WIRE)--Matter Communications conducted a survey of marketing professionals regarding the use of visual content as a tool in various marketing disciplines, including online and collateral production, social media, and public relations. The results overwhelmingly confirm the effectiveness of visual content as a key to engagement across all marketing materials.
“We’re seeing in our clients’ marketing and public relations programs that pictures, video and infographics are crucial to better engagement; and the results of this survey certainly underscore that point,” said Scott Signore, CEO of Matter Communications. “Brands of all flavors see higher engagement with their customers when they deploy visual content across their marketing disciplines – from social and public relations, to web site content and even static marketing materials like annual reports.”
A visual snapshot of these key findings from the survey can be found here: (link to infographic):
- 95 percent believe visual content is very important for online marketing
- 89 percent are already using or plan to use visual content in social media
- 87 percent believe visual content is critical for traditional marketing
- 80 percent plan to budget for production of visual content in 2013
- 96.7 percent believe that visual content engages best on social media
According to Facebook, for example, posts on that social platform including a photo album, picture or video generate about 180 percent, 120 percent and 100 more engagement, respectively.
“Because ongoing engagement is so important for client traction, our Studio-C offering was designed to provide high-impact visual content development, integrated with exceptional public relations programs, to meet the needs highlighted in these survey findings,” Signore said.
About Matter Communications, Inc.
Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island, Matter Communications executes creative, results-driven public relations programs on behalf of clients across the U.S. and Europe. Matter’s Studio-C provides integrated, in-house video, photography and creative services for its clients. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Harris Corporation, Lexar Media and Verizon Wireless. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media campaigns, crisis communications and thought leadership programs. For more information, please go to www.matternow.com or visit the Matter Chatter blog at blog.matternow.com.