Alex Clare is one of this year's stand-out artists whose popularity was driven by TV advertising. In fact, prior to Microsoft using the song in its Internet Explorer 9 campaign, his single was not discovered by many fans. Fast forward to March and the first IE9 commercials: tagging activity jumps from about ten a day to tens of thousands in a single day as interest in and demand for the track grew, leading to airplay and success in the Billboard and iTunes charts, which is why he credits Shazam and Microsoft for his popularity. (Graphic: Business Wire)
Other artists with tagging driven by inclusion in television shows and advertising include Gabrielle Alpin, Kate Bush, Michael Grimm, Nero and Phillip Phillips. (Graphic: Business Wire)