Nintendo Teams Up with Famous Females for New "Play As You Are" Campaign

In this photo provided by Nintendo of America, Olympic gold medalist Gabrielle Douglas takes a break during the filming of an upcoming commercial for the New Super Mario Bros. 2 game for Nintendo 3DS. As a longtime Nintendo fan, Douglas leaped at the opportunity to partner with Nintendo for its new "Play As You Are" campaign, which is designed to show that not all girls need to be hard-core gamers to enjoy Nintendo 3DS. The system offers video games suited for a wide range of interests and personalities.

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In this photo provided by Nintendo of America, Olympic gold medalist Gabrielle Douglas gets her head in the game during a commercial shoot for Nintendo 3DS and New Super Mario Bros. 2. As a longtime Mario fan, Douglas leaped at the opportunity to team up with Nintendo for her first major product endorsement since the Olympic games.

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In this photo provided by Nintendo of America, Olympic gold medalist and longtime Mario fan Gabrielle Douglas goes for the gold (coins) in New Super Mario Bros. 2 while stretching during a commercial shoot for Nintendo 3DS. After wowing a worldwide audience in London, Douglas jumped at the chance to team up with Nintendo and promote New Super Mario Bros. 2 for the Nintendo 3DS hand-held system - her first major product endorsement since the Olympic games.