Xerox Launches Global Marketing Campaign; Gets Down to Real Business with Help from Mr. Clean, Bullseye the Target Dog and Other Iconic Brands

Xerox's Chief Marketing Officer Christa Carone along with Barbara Basney, vice president, Global Advertising for Xerox and Corey Rakowsky, associate creative director, Y&R, discuss the creativity and development process behind the Ready for Real Business campaign, slated to launch in the U.S. on Sept. 7. The group shares thoughts on the many consumer-facing brands involved in the campaign including Target, P&G, Marriott Hotels and Resorts and Ducati. (Video: Business Wire)

In this television advertisement, part of Xerox's new Ready for Real Business brand campaign, bellmen at Marriott Hotels & Resorts engage in humorous commentary on how they couldn't finish the company's monthly invoices because they were focused on what's really important - providing exceptional customer service. Luckily for them, Xerox handles Marriott's 11 million invoices annually. (Video: Business Wire)

For Ducati, having employees testing the aerodynamics of a new bike in a wind tunnel is a far better use of time than, say, translating manuals into Portuguese, something Xerox easily handles as part of their global publication support for Ducati -- as shown in this television advertisement, part of Xerox's new Ready for Real Business brand campaign. (Video: Business Wire)