Today NIKE, Inc., USA Basketball, and JAY-Z Tip off Inaugural World Basketball Festival in New York

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Boris Diaw (France), Yi Jianlian (China), Kevin Durant (USA), Anderson Verajao (Brazil) and Carlos Arroyo (Puerto Rico) will represent their respective teams this weekend in the inaugural World Basketball Festival, August 12-15, 2010 in New York City. (Photo: Business Wire)

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Basketball player Kevin Durant leads the 2010 USA Basketball World Championship team as they tip off in the inaugural World Basketball Festival in New York City, August 12-15, 2010. (Photo: Business Wire)