Colgate-Palmolive Introduces Colgate® PROCLINICAL™ Toothpaste

"Colgate is committed to helping improve the oral health and well-being of consumers worldwide," said Dr. William Devizio, Vice President, Global Technology, Research and Development, Colgate-Palmolive. "Developing a professionally inspired line of daily toothpaste became a strong priority. To do so, we took a unique approach by establishing the PROCLINICAL(TM) team. This team of highly specialized Colgate scientists and dental professionals applied their broad expertise in dentistry to develop Colgate(R) PROCLINICAL(TM) - an exciting line of toothpaste formulated to deliver clinically proven benefits."