Diners Club International® Launches New Global Branding Campaign

The locations for the out-of-home photography were selected for their grandiose size and scope to reflect the idea of a global community and a club as a whole. This image depicts the magnificence of Prague.

The BELONG campaign print advertising represents the richness of the Diners Club Card experience and evokes a personal cardmember story. This ''Market'' ad shows that the simplest location can be a destination. When the experience is really part of the journey, a quick stop can spark so much more.

The Diners Club hero card reflects the global, encompassing nature of the Club and provided inspiration for the out-of-home advertising's Wireframe Globe Element embracing all those who BELONG.