Joe Cada attributes his big win at the World Series of Poker finale on November 9, 2009 in Las Vegas to more than just his poker face. A black Power Balance band on his left wrist gave him focus, endurance and a steady hand during the 14-hour showdown. Power Balance's mylar hologram embedded wristbands react positively with the body's energy field to improve balance, strength and flexibility. www.powerbalance.net Photo credit: Matthew Morgan