Burger King Corp. Bets on World’s Purest Taste Test

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Burger King Corp.'s new "WHOPPER(R) Virgins" advertising campaign, which began airing nationally on Dec. 1, puts the brand's signature WHOPPER(R) sandwich to the test.

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A WHOPPER(R) "virgin" in Greenland bites into the flame-broiled WHOPPER(R) sandwich in Burger King Corp.'s new "WHOPPER(R) Virgins" advertising campaign, which puts the brand's signature sandwich to the test. (Photo: Business Wire)

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Two Romanian WHOPPER(R) "virgins" enjoy the flame-broiled taste of the WHOPPER(R) sandwich in Burger King Corp.'s new "WHOPPER(R) Virgins" advertising campaign, which puts the brand's signature sandwich to the test. (Photo: Business Wire)