Business Wire Debuts Major Enhancements to its NewsTrak Access Report

A new feature to the NewsTrak Access report shows search terms used to find the press release. This information can be strategically used by Business Wire members in future communication efforts. (Graphic: Business Wire)

NewsTrak Access provides information on both the site and geographic location from which the viewer accessed the press release. (Graphic: Business Wire)

The User Type and Activity table, which summarizes user information in an easy-to-read format, is one of many enhancements to NewsTrak Access. (Graphic: Business Wire)