Ben & Jerry's ''Imagines Whirled Peace'' by Holding Bed-In to Recognize Today's Peace Movement Leaders

Actress Maggie Gyllenhaal, Jerry Greenfield co-founder of Ben & Jerry's, Jeremy Gilley founder of Peace One Day and Walt Freese, CEO of Ben & Jerry's pay homage to John Lennon by hosting a modern-day "Bed-in for Peace" in Times Square to launch a new peace campaign and tribute flavor - "Imagine Whirled Peace." Roy Kerwood, original photographer from Lennon's 1969 Bed-In, captures the re-created event. (Photo: Cameron R. Neilson)