Nielsen Takes the Mask off Candy Sales

While shoppers nationwide are adding candy to their shopping carts, Nielsen's analysis of 52 major U.S. markets shows that residents of the Salt Lake City/Boise metropolitan area bought 80 percent more candy than would be expected for a market its size, followed by Seattle and Portland (OR). (Graphic: Business Wire)

Regardless of their location, shoppers appear to leave their Halloween candy purchases until almost the last minute. Nielsen's data shows that October 29 and April 15 (the day before Easter Sunday) were the top two days in terms of dollar sales last year. Halloween - - October 31 - - also ranks in the top ten. (Graphic: Business Wire)