Xerox Scientist Creates 'Color Language' Making Color Matching as Easy as Describing a Color

You Don't Need to Be a Color Expert to Make the Sky a Deeper Blue -- KANSAS CITY, Mo., April 30, 2007 -- Xerox Corporation (NYSE: XRX) scientists are developing a new technology to make adjusting colors in a document as easy as simply describing the color. Geoffrey Woolfe, principal scientist in the Xerox Innovation Group, says users will be able to type "make the sky a deeper blue" or give a voice command "make the background carnation pink" and the software does the work. The invention, still in the research stage, creates "color language" by translating human descriptions of color into the precise numerical codes that machines use to print color documents. Woolfe presented his research in Kansas City, Mo., at the 2007 Annual Meeting of the Inter-Society Color Council (ISCC). (Photo credit: Kevin Rivoli) Media Contact: Bill McKee, Xerox Corporation, 585-423-4476, bill.mckee@xerox.com