Disney Expands Electronics Line, Launches Mix Max Personal Media Player; New Disney Mix Max Plays Full-Length Movies and Digital Music on Tiny Memory Cards; Disney Mix Stick Now a Top 10 Brand in Flash MP3 Players at Retail

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Disney Mix Max - Tinker Bell Style - one of several designs. Disney introduces new Disney Mix Max personal digital media player - plays movies on Disney Max Clips - tiny plug & play memory cards containing full-length movies from Buena Vista Home Entertainment. Available in several colorful styles that kids and `tweens will love, it also plays digital music, TV shows and digital photos. Priced at less than $100 and available in October, the Disney Mix Max makes an excellent holiday gift and offers kids the ultimate digital entertainment package - with no computer or downloading necessary. (Photo: Business Wire)