Nike i (RED) łączą się, aby wykorzystać siłę sportu do walki z HIV/AIDS w Afryce

Niketown, London - 30th November 2009: Nike and (RED) announce a global partnership. In making the partnership announcement, Mark Parker, President and CEO of NIKE, Inc., Susan Smith Ellis, CEO, (RED) and Professor Michel D. Kazatchkine Executive Director of the Global Fund to Fight AIDS , Tuberculosis and Malaria were joined by footballers from around the world and U2 vocalist and (RED) co-founder Bono, to emphasize the need for global action and participation to eliminate AIDS in Africa. 100% of the profits from sales of the laces will provide money for education and medication programmes designed to fight AIDS in Africa. Pictured left-to-right, back row: Mark Parker, President & CEO of NIKE, Inc., Bono, Chelsea Footballer Didier Drogba, Susan Smith Ellis, CEO, (RED) and Professor Michel D. Kazatchkine Executive Director of the Global Fund to Fight AIDS , Tuberculosis and Malaria. Front row: Chelsea Footballer Joe Cole, Everton Footballer Lucas Neill, Intermilan Footballer Marco Materazzi, Arsenal Footballer Andrei Arshavin, Fulham Footballer Clint Dempsey, Fulham Footballer Seol Ki-Hyeon and Arsenal Footballer Denilson. (Photo: Business Wire)

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Bono of U2 joins Didier Drogba and other Premiership footballers to launch the Nike (RED) "Lace Up, Save Lives" campaign to fight AIDS in Africa.

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Bono of U2 joins Didier Drogba and other Premiership footballers to launch the Nike (RED) "Lace Up, Save Lives" campaign to fight AIDS in Africa.

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Nike Town, London - 30th November 2009: Didier Drogba at the global launch of the partnership between Nike and (RED). Red Nike laces will be worn by footballers around the world in the build-up to South Africa 2010 and profit from sales of the laces will provide money for education and medication programmes designed to fight AIDS in Africa. (Photo: Business Wire)

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Following the global launch of the partnership between Nike and (RED), Red Nike laces will be worn by footballers around the world in the build-up to South Africa 2010 and profit from sales of the laces will provide money for education and medication programmes designed to fight AIDS in Africa. (Photo: Business Wire)

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Niketown, London - 30th November 2009: Didier Drogba and Bono at the global launch of the partnership between Nike and (RED). Red Nike laces will be worn by footballers around the world in the build-up to South Africa 2010 and 100% of the profits from sales of the laces will provide money for education and medication programmes designed to fight AIDS in Africa. (Photo: Business Wire)

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Niketown, London - 30th November 2009: Nike and (RED) announced a partnership to leverage the power of sport to fight HIV/AIDS in Africa. Leading footballers joined forces to announce the partnership which is designed to get people to “Lace Up. Save Lives." Chelsea Footballer Didier Drogba and U2 vocalist and (RED) co-founder Bono Lace Up to Save Lives at the launch. (Photo: Business Wire)