General Mills Unveils Wheaties Fuel – The New Breakfast of Champions

Sept. 9, 2009: (L to R) Triathlete Hunter Kemper, Peyton Manning, Kevin Garnett, gold medal-winning decathlete Bryan Clay and sports nutritionist Dr. John Ivy unveil Wheaties FUEL(TM)-- the first-ever cereal designed specifically to help fuel wins. The new "Breakfast of Champions," which was developed with the help of the elite athletes, as well as Albert Pujols (not pictured), and Dr. Ivy, was designed to help meet the nutritional needs of today's champion athletes. Starting today, collector's edition boxes of the cinnamon honey crunch-flavored Wheaties FUEL are available for purchase online at www.Wheaties.com/evolution, while supplies last. Beginning in January, Wheaties FUEL will be available at your local retailer. (Photo: Business Wire)

September 9, 2009: Wheaties FUEL, which was developed with the help of Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay, Albert Pujols and sports nutritionist Dr. John Ivy, is the first-ever cereal designed specifically to help fuel wins and was created to help meet the nutritional needs of today's champion athletes. The new Wheaties, a lightly sweetened, crunchy whole wheat flake with granola and crispy rice and a touch of cinnamon and honey, features long-lasting energy from whole grain to help keep you going and 100 percent of the Daily Value of five B-vitamins to help the body release energy from food. Starting today, collector's edition boxes of the cinnamon honey crunch-flavored Wheaties FUEL are available for purchase online at www.Wheaties.com/evolution, while supplies last. Beginning in January, Wheaties FUEL will be available at your local retailer. (Photo: Business Wire)