Direct General Auto Insurance Research Indicates High “Intent to Drive” among Uninsured Motorists

Driving while uninsured is just one of the key messages appearing on billboards and out-of-home advertising in major markets with the goal of making consumers stop and think a little harder before they get behind the wheel without car insurance. "We're trying to help consumers facing these dilemmas," said Tarantin. "Whether someone is currently insured or not, regardless of past history, we are offering car insurance that fits the individual, not the other way around." (Photo: Business Wire)