February 18, 2009 09:45 AM Eastern Daylight Time
BUSINESS WIRE
Rite Aid’s own new exclusive Rx Suncare line will compete with national brands found at high-end specialty retailers in terms of quality but be priced much lower. From left: Rx Suncare Lip Balm Sunblock, SPF 45, 1.5 oz.; Rx Suncare Faces Sunblock, SPF 50, 4 oz.; Rx Suncare Advanced Protection, SPF 30, 6 oz.; Rx Suncare Advanced Protection, SPF 50, 6 oz.; Rx Suncare Sport Sunblock SPF 50, 6 oz. (highly water resistant); Rx Suncare Kids Sunblock, SPF 50, 6 oz.; Rx Suncare Burn Relief Mask, 6 oz.; and Rx Suncare Advanced Protection Continuous Spray, SPF 30, 6 oz. (Photo: Rite Aid)