Families Face Fierce Competition for Student Aid: Season Starts With Sharp Increase in Demand

Craig V. Carroll, CEO, Student Financial Aid Services, Inc. (Photo: Business Wire)

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Craig V. Carroll, CEO, Student Financial Aid Services, Inc. (Photo: Business Wire)

Advisors at Student Financial Aid Services, Inc. saw a steep increase in calls for filing the federal student aid application, known as the FAFSA, during the first five days of the financial aid season that started Jan. 1. (Photo: Business Wire)

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Advisors at Student Financial Aid Services, Inc. took a record number of calls as families filed the federal student aid application, known as the FAFSA, during the first five days of the aid season that started Jan. 1, 2009. (Photo: Business Wire)