AMD Demonstrates the Cinema 2.0 Experience, Punches Hole in 'Sensory Barrier' Separating Cinema and Games

A single frame from the AMD Cinema 2.0 demo "Bug Snuff" featuring a digitally rendered scorpion created in a virtual 3D environment. The demo, shown for the first time in San Francisco on June 16, combines the real-time interactivity of video games with convincing cinematic effects that appear to be real places and things. (Photo: Business Wire)

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An ultra-realistic robot digitally rendered in a virtual 3D city environment. AMD demonstrated "Cinema 2.0" for the first time in San Francisco on June 16, harnessing the power of its upcoming teraFLOPS graphics chip to combine the real-time interactivity of video games with convincing cinematic effects. (Photo: Business Wire)