PepsiCo Expands Leading Non-Carbonated Beverage Portfolio with New Offerings and Strengthened Distribution

G2 from the makers of Gatorade, is a new low calorie electrolyte beverage designed to help athletes hydrate when they are off the field so that they will be better prepared for competition on the field. Research indicates that athletes are doing a poor job of hydrating off the field, as some studies have shown that 50 to 70 percent of athletes show up to practices and games inadequately hydrated. Dehydration can have a negative impact on performance and increase the risk for heat illness. With the addition of G2, The Gatorade Company will better meet the hydration needs of athletes on a 24/7 basis. G2 will be available nationwide in early 2008. (Photo: Business Wire)