Sprint Nextel Teams Up with NASCAR NEXTEL Cup Series(TM) Driver Juan Pablo Montoya for Hispanic-Targeted TV Ad

NASCAR NEXTEL Cup Series driver Juan Pablo Montoya takes a break on the set of his first Spanish-language Sprint Nextel TV commercial since joining the NASCAR NEXTEL Cup Series. Titled ''Gotera'' (A Water Leak), the high-energy spot, filmed in Concord, N.C., is part of Sprint Nextel's overall Hispanic integrated-marketing campaign to bring the sport closer to the Hispanic consumer. (Photo: Business Wire)