Barbie(R) Revolutionizes the Way Girls Play

BarbieGirls.com(SM) is the first global virtual world of its kind designed exclusively for girls and packed with "virtually" everything a girl could want. (Graphic: Business Wire)

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Mattel unveils the next generation of fashion doll play with Barbie Girls(TM), an unparalleled, hybrid play experience that blends fashion, music and an online virtual world. (Photo: Business Wire)

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BarbieGirls.com(SM) is the first global virtual world of its kind designed exclusively for girls and packed with "virtually" everything a girl could want. (Graphic: Business Wire)